CJP

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Culturele Jongeren Pas is a discount card to motivate young adults to participate, learn and entertain in culture. It offers discounts on Museums, Festivals, Cinema, etc.

Festina designed the whole package, from entry forms to the actual card for all different types and sub-target groups. Playful illustrations, color schemes, patterns and copy make the identity as a whole complete, yet it’s versatile enough to give the option to easily differentiate per target group.