HKU University of the Arts Utrecht is at the heart of the cultural and student life of Utrecht. With more than 3,900 students, HKU University of the Arts Utrecht is one of the largest art and culture-oriented institutes in Europe.
The big idea was to make Exposure the ‘not to be missed’ event for the dutch creative industry. This being charged with the pay-off ‘What’s Next?’
We have done several campaigns, off- and online, created the imagery and identity of the event as well as a smart website. The website is focussed on unlocking the new emerging artists, designers and creatives through an end-of-year graduate show.